Singapore has quite a good scare culture when it comes to visiting haunted houses and scare zones during Halloween period. A few places come to mind. Singapore Zoo (used to have it), Sentosa USS, Scape and Bugis Street! Yes you see it right, Bugis Street has scare zones too and they have done it before with great success!
This is our first time collaborating with Bugis Street Management for their Halloween event. We intend to bring in flea market late night shopping in the midst of all the ghastly cosplays.
Bugis Street is Singapore’s version of the Thailand’s Chatukchak Market, Taiwan’s Shi Ling Night Market, and Hong Kong’s Ladies’ Market. It has more than 600 shops spanning 3 levels. This is a place that is heavily advertised by our Singapore Tourism Board (STB). Traffic consist of both young locals and tourists.
Level 1 would be our flea market, carnival festivities, photo op, roving scare actors, DJ
while level 2 would be turned into a horror scare zone!
Dates: 23rd and 24th Oct (Fri & Sat), 30th and 31st Oct (Fri & Sat) 2015
Time: 10pm – 2am
Venue: Bugis Street level 1 (3 New Bugis Street)
Rental: $55 per day
Take 2 days for $85 only (Special Halloween Promotion).
Logistics Provided per Stall
– 1 table (3ft by 3ft, no skirting)
– 2 chairs
– 2m by 1.5m space
Rent an extra table for $20 (2 days). Extra chair for $10 (2 days)
At 9.30pm, all shops in Bugis Street will be closed. We will then setup all our flea market stalls in the corridor and it’s open to public. The Scare Zones at level 2 is a ticketed event. Based on the response last time, the ticket sales was a huge success and there were long queues waiting to enter throughout the night (all the way to 2am). These participants will walk pass our flea market section after they are done with all the fun in the haunted house.
Bugis Street is the main Organizer for the whole event. Advertising will be strongly done on various media. The long list of adverts to be done on:
– Print Ads on 8 Days and/or i-Weekly magazines
– HanaTour International Travel Show in Korea
– TTM The Travel Mart in Bangkok
– Hotel/ Travel partners
– 8 LED Screens (indoor and outdoor)
– Facebook (with 40k+ followers)
– Instagram (with 1k+ followers)
Likes and Shares to increase awareness before event. The prizes can be the tickets.
– Emailers and EDM blast
– STB Support Channels
– Event Flyers
– University and Polytechnics (SIM-RMIT Bash & Pageant confirmed)
– Bloggers Engagement
– Scare actors to go on street/MRTs to give out event poster and flyers
Event tickets will be sold on SISTIC
We will feature all vendors’ Star Buy products on the LED Big Screen located within Bugis Street itself.
Expected number of stalls not more than 40. Sign up now by sending us an email to request for the registration form.
See you there this Halloween.