World Christmas Market (Promontory @ Marina Bay)
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The Promontory @ Marina Bay
11 Marina Boulevard Singapore 018940 - 5 - 25 December 2024 | 5PM – 11PM weekdays, 4PM – 11PM weekends
Hi Vendors,
We are thrilled to introduce the inaugural World Christmas Market Singapore (WCM), organized by AP Media, where we will be closely collaborating to organize the Xmas Bazaar. Held at The Promontory @ Marina Bay from 5 – 25 December 2024, this market will be an immersive festive experience centred around all things Christmas, inspired by the popular Christmas markets of Europe.
Visitors will be able to enjoy international savoury foods such as German bratwurst, Belgian waffles, French crepes, Asian favourites, and much more. In addition, there will be a craft market catered to festive shopping, along with a variety of activities including a Singing Christmas Tree, gingerbread bouncy castle, an augmented reality tour of Santa’s workshop, stage performances, a children’s village, and many other exciting concepts. The event will also feature sustainability, Corporate Social Responsibility (CSR) and fundraising initiatives for charity, such as workshops to create Christmas décor using recycled materials, and a wishing tree for the underprivileged. Paired with sponsors and partners ranging from MBS, several publications, embassies and corporations, this event is shaping up to be a real treat.
The Promontory @ Marina Bay is a perfect setting for the World Christmas Market, offering a stunning river view with a backdrop of the city skyline, Marina Bay Sands, and Keppel Harbour. It is also an easily accessible and visible location, where both tourists and locals can effortlessly join in the festivities. Between the market’s seasonal charm, the scenic landscape, and the activities, the World Christmas Market aims to bring families, friends, colleagues, and people from all walks of life together to celebrate the festive season.
Read on to find out more!
Event Overview
• Date: 5 – 25 December 2024 (21 days)
• Time: 5pm – 11pm weekdays, 4pm – 11pm weekends
• Venue: The Promontory @ Marina Bay, 11 Marina Boulevard Singapore 018940
• Projected Footfall: 70,000 – 100,000 pax
• Festival Area: 10,090 Sq.M
What We’re Looking For
All vendors are welcome, but we’re hoping to curate a diverse range of vendors to offer a broad selection of products that will cater to the tastes of the varied audience. These include:
• Handmade crafts – Unique creations like wood carvings, jewellery, and ornaments from local artisans
• Leatherware – Beautifully crafted, handmade pieces
• Gourmet foods – Packaged treats and traditional festive items like fruitcake, panettone, and cookies
• Christmas decorations – Handcrafted ornaments, festive garlands, and other seasonal décor
• Artisanal goods – Handmade soaps, candles, and aromatherapy products
• Ethical and eco-friendly products – Fair-trade and sustainable gifts
• Fashion apparel – Clothing and accessories that make perfect Christmas gifts
Rental Rates
1. Bazaar Street
Full Festival Period 5 – 25 Dec 2024: $3,924 (21 days) EARLY BIRD
(Original Rate: $4,578)
Half Festival Period: 5 – 15 Dec 2024: $2,561.50 (11 days)
Half Festival Period: 16 – 25 Dec 2024: $2,561.50 (10 days)
$500 Refundable Deposit. Refunds within 1 month from closing of WCM after assessment of no damages or applicable charges.
2. Air-con Retail Stores
Full Festival Period: 5 – 25 Dec 2024: $8720 (21 days)
$500 Refundable Deposit. Refunds within 1 month from closing of WCM after assessment of no damages or applicable charges.
Logistics Provided per Stall
– 1 gazebo tentage
– 1 long table
– 2 chairs
– Powerpoint (13amp)
Key Activities & Highlights
1. The Singing Christmas Tree
A dazzling tree illuminated with lights, featuring a live choir performing Christmas carols and musical favourites.
2. Candy Cane Lane, Gingerbread House & Candy Wonderland
Visitors will be greeted by giant candy canes, lights and stunning display that sets the festive tone and attract family and kids.
3. Main Stage Entertainment
A Christmas Musical will be the highlight of the festival, along with nightly performances of classic Christmas carols, lively dance numbers, and theatrical acts, local bands and entertainers throughout the festival to keep audiences entertained.
4. Christmas Tree Farm
Shoppers can purchase fresh Christmas trees on-site, along with ornaments and gifts for their holiday preparations.
5. St Nicholas’ Children’s Village
A fun space for children, with storytelling, puppet shows, and hands-on activities where kids can create gifts for charity.
6. A Ride Across Lapland (AR Tour)
An augmented reality train ride through snowy Lapland, ending with a visit to Santa’s Workshop.
7. Roving Carollers, Wishing Wells, and Snow Globe Picture Booths
Festive carollers roaming the market, gift wishing concepts, and a snow globe picture booth that offers fun portrait opportunities.
8. Eco Space & Wish Plaza
Featuring a cardboard Christmas tree made from recycled materials, this space promotes sustainability while offering workshops where visitors can create eco-friendly Christmas decorations.
9. Christmas Feast Street & Cheer Garden
A diverse selection of festive foods from around the world, including German bratwurst, mulled wine, and local holiday favourites.
10. Fur Friends Bazaar @ Play Pen
A pet-friendly space where visitors can find Christmas gifts for their furry friends, with shows, fun races, and activities for pets and their owners.
Marketing & Publicity
• Social media: A total of 59 posts across all platforms, featuring event teasers and content
• YouTube Ads: Pre-roll ads and reels to build anticipation.
• Industry Alliances: Announcements and newsletters from our partners, including GRAB, Singtel, and MBS, ensuring wide-reaching promotion.
• PR Coverage: Media releases from appointed PR agency, MadHat Asia, influencer marketing, and event promotion to various lifestyle and tourism outlets.
• Paid Media: Boosted posts on social media, media banner ads, and advertorials in TimeOut magazine, Mothership, and other local publications.
• Others: The WCM website and EDMs to participating partner databases and targeted audiences.
Request to Vendors on Discounts
As part of extensive marketing efforts, AP Media is also partnering with some major companies such as Grab, Singtel, BlueSG, MBS (including hotel guests and staff) among others, which have vast databases for special deals and offers during their visits to the World Christmas Market.
Therefore, we would like to give a heads-up that they are kindly requesting all vendors to offer a 10% – 15% discount on their products for these customers. This initiative is designed to attract their extensive customer bases and drive high traffic to the event, so please factor this into your pricing strategy.
Target Audience
• Locals/Families: Mid to affluent households targeted via platforms like Mothership and The Smart Local.
• PMEBs: Professionals working in and around the financial district.
• Resident Expat Community: Reaching expatriate families and professionals through niche publications like Honeycombers.
• Tourists & Hotel Guests: Marketing collaborations with MBS and coverage in TimeOut magazine.
• Partner Trade & Industry: Reaching corporate partners and industry professionals through targeted EDMs.
Come join us! Register by 15 October for the Early Bird Rate!
Rental Rates
1. Bazaar Street
Full Festival Period 5 – 25 Dec 2024: $3,924 (21 days) EARLY BIRD
(Original Rate: $4,578)
Half Festival Period: 5 – 15 Dec 2024: $2,561.50 (11 days)
Half Festival Period: 16 – 25 Dec 2024: $2,561.50 (10 days)
$500 Refundable Deposit. Refunds within 1 month from closing of WCM after assessment of no damages or applicable charges.
2. Air-con Retail Stores
Full Festival Period: 5 – 25 Dec 2024: $8720 (21 days)
$500 Refundable Deposit. Refunds within 1 month from closing of WCM after assessment of no damages or applicable charges.
Logistics Provided per Stall
– 1 gazebo tentage
– 1 long table
– 2 chairs
– Powerpoint (13amp)
– Stalls are not confirmed until payment is made. Any payment made is non-refundable unless the event is cancelled by the Organizer.
– Strictly no refund after payment is made. Vendors may transfer stall to another person, but the Organizer must be informed and subjected to approval.
– Organizer has the right to reject any products that may not be suitable to be sold in the event.- Vendors must not sell any products not stated in this Registration.
– Assignment of stalls is based on first come first serve.
– No outside tables and chairs to be brought into the event venue.
– The Vendor shall be responsible to return the tables and chairs in its original state upon the completion of this lease agreement.
– All Cosmetic/ Skincare/ Nail/ Eye/ Perfume/ Bathe/ Perfume/ Hair products that come in contact with our skin must be produced in a factory approved by HSA.
– All food products must come from a factory or food shop approved by SFA.
– Vendor’s products must not infringe any Copyright Act, be it design/ logo/ brands of any major fashion’s/ sports’ Trademark & Licensed products.
– The Organizer shall not be held responsible for any dispute or liability arising from the sale of products by the Vendor.
– The Organizer shall not be held responsible for any loss or damages of products during or after event hours.
– The Organizer reserves the right to collect payment from the Vendor to recover any damages caused on the flooring, pushcart, tables or chairs, cost of damages to be determined by professional contractors.
– The Organizer reserves all rights to ban the vendor from booking in future in the event of any dispute.
– All vendors have to clear away any unwanted items or trash at their booth area before they tear down, at the end of the Event.
– The Organizer may at its sole discretion choose to waive some or all parts of this contract. The Organizer reserves the right to amend any terms and conditions without prior notice.
By registering under T.Cartel, vendors have read, understood and agreed to observe the terms and conditions.
Parking Amenities
Outdoor Tentage Space
Central District, Marina Bay
