We would like to introduce LAH Bazaar, the headline activity of Singapore River Festival for your participation. LAH for “Local At Heart” or “Longzong Also Have”, is part of our Singaporean theme throughout our event. The LAH Bazaar is a river wide bazaar that activates the riverside and connects the 3 quays. It’s a market with a Singaporean Identity celebrating Singaporean brands, talents and traditions. This is also the first time Singapore River is organizing a bazaar of this scale, all by the river, creating a unique shopping experience!

T.Cartel is privileged to be collaborating with Singapore River One to be running the Bazaar segment.

There is so much more than just a bazaar. The event has so many night activities that the whole Clarke, Boat and Robertson Quay area will be buzzing over the 1 month. Not forgetting also that the Halloween weekends coincide with our event dates. And we all know how crowded the town will be, to be filled and packed with all the ghastly cos-players. 😉

Event Details

Event Dates: 16th Oct – 11th Nov 2018 (1 month)
Setup Dates: 1 or 2 days before
Time: 3pm – 10pm
Venue: Along Singapore River
Admission: Free for public. Rain or shine event type.

We are looking for vendors who are local, sell Singaporean created items, Singaporean influenced food; or anything Singaporean LAH! There is no product restrictions.

Rental Rates

Rental per 3m by 3m spaced tentage (2 weeks): $1,920 (16th Oct – 28th Oct) or (29th Oct – 11th Nov). Total 12 days
For location at Clarke Quay

Rental per 3m by 3m spaced tentage (2 weeks): $1,640 (16th Oct – 28th Oct) or (29th Oct – 11th Nov). Total 12 days
For location at Robertson Quay


Rental per 3m by 3m spaced tentage (1 month): $3,500 (16th Oct – 11th Nov). Total 25 days
For location at Clarke Quay

Rental per 3m by 3m spaced tentage (1 month): $3,090 (16th Oct – 11th Nov). Total 25 days
For location at Robertson Quay

Prices not inclusive of GST

Half Booth Rental

You may choose to take HALF booth (1.5m by 3m) at HALF the price.
Eg. You opt to take HALF a booth at Clarke Quay for 1 month, and we do the matching for you. $3500 / 2 (half booth) + $50 (admin fee) = $1800 you have to pay.Kindly indicate Half booth in the Registration Form.
Every Monday is a REST day. But vendors who wish to open stall are most welcome to do so.

Logistics Provided per stall:

– 3m by 3m booth setup with tentage, lights and fans
– 2 tables with skirting
– 4 chairs
– 1 powerpoint (13amp)

All vendors can leave their products there for the whole month. We will have a night security on patrol in the whole premise. Vendors are advised to put their items overnight at their own risk. The Organizers are not responsible for any losses or damages to the products.

The whole bazaar area will be stretched across the Singapore River (by Clarke Quay, Robertson Quay). All stalls will be visibly located out in the open outside of Clarke Quay Central, Read Bridge, Riverside Point, Open field beside Riverside Point, beside Liang Court, and all the bars and restaurants you can see.

The place is so crazily packed on a typical weekday and weekend that we can see many Office Crowd and Tourists walking by our venue. This is also why we wanted to start earlier at 3pm and end at 10pm to catch the office and the drinking crowd. Not to mention the first large scale outdoor bazaar held in the area is sure to attract the attention of all our executives working in the area! We expect strong buying power and good traffic over the whole of the month.

A typical day in the place comprises a rough traffic of 2 million people per month. And with the Singapore River Festival + LAH Bazaar, we expect an additional 20% increase in the traffic.

Advertising and Publicity

This event will be the most heavily marketed outdoor market in Singapore, with our investment in the following marketing channels:
– Facebook
– Youtube

– Social Media outreach (to 5 million people, PR value of $2.5 million)
– Projected Publicity Viewship (over 10 million reached)
– In-Flight Channels targeted at Tourists
– MRT Station and MRT Train Stickers
– Radio Advertisements
– Newspaper Advertisements
– NTUC Plus! App (Every vendor has the opportunity to be listed on the app to reach out to – – NTUC Plus! 2.5 million database)
– News Coverage
– And more!

Event Highlights

– On top LAH Bazaar, Singapore River will have highlight events across Boat Quay, Clarke — Quay and Robertson Quay in this period. Look forward to:
– Street Parties
– Aerial LED kit performances
– LIVE Music performances
– LIVE Circus Acts
– Interactive Games
– Outdoor Movie Screening
– Lucky Draws

Not to mention, the event falls within the Halloween period, when Singapore River comes alive with all the people dressed Hantu and Ghosts! So, please do play along during this fun occasion and dress in something scary or FUN that weekend. 🙂
To reiterate the above human traffic numbers, Singapore River has a natural footfall of at least 2 million per month and the number is expected to grow by at least 20% during our Festival. With booth locations throughout high footfall locations, such as Clarke Quay Central, Clarke Quay, beside Fort Canning MRT station, you will definitely be seen and heard!
Join us to also introduce the best of Singaporean enterprise to over 250,000 visiting tourists during this period! Furthermore, we are keeping booth rental prices very competitive; on average our booth prices work out to only around $140 per day!
Kindly note that EZ Link is our preferred payment mode and the event will be marketed as a cashless event to support Singapore’s cashless initiative. This will also add to our additional news coverage; of which you can be a part of!
Do refer to our Info Kit and our registration form for your action. Booths will be allocated on a first come first serve basis, so act fast!

We actually have an event deck that contains details of past event photos, and the pictures of the gazebo tentages and the location of the stalls and the Registration Form. Feel free to contact us to request for this deck.
Last but not least, since you have already decided to sign up. Might as well sign up by 7th Sept 2018 for the Early Bird Special:


– $50 Discount straight
– Customized Poster dedicated to your promotion (to be placed in your stall)
– Guaranteed Mention on Singapore River Facebook page (>50,000 followers!)
– Feature your Star Buy items in the NTUC App (that has over 2 million users)
– Free Singapore River Special Edition EZ-link card
– $50 Credit Note Discount for any of T.Cartel’s future events
– Special mention on T.Cartel Facebook and Instagram
– And MORE Branding Support in the weeks to come!
– Preferential Stall Allocation in KEY locations
Singapore River’s largest outdoor bazaar, The LAH Bazaar, with over 200 stalls awaits for your participation!

Interested to collaborate with us?


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